Fresh News from Turin
Where does that leave the tennis apparel and footwear of yesteryear though? Bjorn Borg didn’t look amazing for nothing did he? The truth is, classics never go out of style, and when I say classics...
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Beams Plus does the maths and finds no equal
Founded more than 20 years ago, Beams Plus mines the rich heritage of Americana, sportswear, military and workwear influences to bring something classic yet contemporary to the party. Beams itself...
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It’s a natural progression, really. Having shuffled their way confidently to the top of the tree when it comes to reassuringly expensive socks, Japanese hosiery kings Anonymous Ism have applied the...
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Here we are, back again getting really excited about products at Italy’s premier mens outfitter – Fresh Store. This time the object of our desire is their range of Made in Japan Beams Plus gear, p...
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Italians really do it better – C.P. Company Dyshell Goggle Jacket
For most of us, the terrace catwalk high point of the year remains a possibility, at least for now. Boxing Day fixtures are traditionally the place where everyone who is anyone turns up in their b...
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When you think of the word ‘pack’ and Finland, especially at this time of year, it’d be natural to conjure up images of speedy sleds being pulled by a gaggle of enthusiastic huskies, i.e a pack of...
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North West is Best – Fresh Fleece from Manastash
We sit here in the North West of England, writing about a brand founded in the Pacific North West of the USA, being stocked by one of our favourite shops in the North West of Italy. If this doesn’t...
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Paul & Shark x Fresh: 80's gems from the Archive
Owner of the legendary heritage brand Paul & Shark, Andrea Dini recently invited the Fresh team over to explore the archives of the iconic brand at their HQ in the beautiful city of Varese (tw...
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Fresh Store Adds Karhu Legends Capsule to Collection
Fresh Store have topped up their selection of Karhu’s running-inspired models, bringing in the Aria 95 from the Legends Collection and the Fusion 2.0 in a soft Dawn Blue and Basil colourway. Th...
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Fresh Store Expands The New Balance Selection
Our friends over at Fresh Store have just expanded their selection of New Balance’s Made in UK range. The range now includes the 920UPG, 1500UPGand the 577UPG. The Made in UK family of shoes sits...
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