Paul & Shark x Fresh: 80's gems from the Archive

Owner of the legendary heritage brand Paul & Shark, Andrea Dini recently invited the Fresh team over to explore the archives of the iconic brand at their HQ in the beautiful city of Varese (two hours North of Turin). Where, after feasting their eyes upon the many garment grails on display, Fresh were then given the opportunity to choose two vintage pieces to be used as inspiration for a very special collaborative project.

Though initially overwhelmed by the amount of incredible options on display, Fresh finally settled upon a yellow fleece sweatshirt and a multicoloured hoodie, both of which were originally released during the 1980s. Choosing the same navy, green and yellow colours featured on these vintage pieces, additional details such as the font logo and pockets were inspired by additional fleece tops discovered in the archive.

The result is the Fresh x Paul & Shark Heritage pack. A collection that pays tribute to one of Italy’s most well loved and iconic brands, presented in the form of two archival pieces updated and re-freshed for modern tastes and sensibilities.

https://www.freshstoretorino.com/collections/paul-shark