Fresh News from Turin

Fresh Ametora, a unique spin on the iconic Ivy League look

This week the latest drop from our very own Made in Italy collection is brought to you by the letter ‘V’. which stands for Varsity, V-neck and a Very nice cardigan/jacket type hybrid. Inspired by c...

A collection of Made in Italy silk ties, scarves and pocket squares

When it comes to finding inspiration for the amazing products that we stock, the combined worlds of Ivy League and classic Americana have both been significant touchstones for us here at Fresh.  W...

Some Incredibly Comfortable Sweats

A brand new season opens up another exciting chapter of the Fresh Made in Italy story with the arrival of some incredibly comfortable sweats. Lovingly crafted in Veneto using recycled cotton befo...

Fresh fleeces designed and made in Turin

The latest drop from the Fresh ‘Made in Italy’ collection sees us revisiting the peak perfection of those signature 1980s style fleeces proudly designed and made in our own hometown of Turin.  ...

Our Fresh tribute to the Master Issey Miyake

Having spent months and months perfecting the latest product from the Fresh Made in Italy project, Fresh are very proud to announce the arrival of the colorblock sweater. Inspired by the master of...

Alpaca and Merino Wool Crewneck Gems

Whilst a new season provides the perfect opportunity for appreciating the beautiful transformation to be found in nature’s colour palettes, Autumn also allows us to adjust our wardrobes appropria...

New Balance 2002r Protection Pack – New Drop

The way footwear brands self-reference is nothing new. adidas Originals is largely based on the reissuing of old models and every other long-established brand has mined its own archives at one time...

“Go Anywhere, Do Anything” with Karhu’s Ikoni Trail

footwear brand Karhu have made great strides in recent years, challenging the established brands and carving out their own place on the footwear landscape. As they continue to build on their well-...

Karhu x Universal Works - "Inversion Illusion"

Universal Works have come together with legendary Finnish sportswear brand Karhu for a collaborative project, part of their ongoing Future Friendship series. This meeting of minds celebrates Karhu...

La Paz introduces SS23

Inspired by the holiday seasons of the early 1980’s La Paz are back with more goodness from Portugal. It’s best to acknowledge right now that summer is always better with sunshine, and being base...