Fresh news from Turin

The Inside Story on Fresh’s Casentino Capsule

The Inside Story on Fresh’s Casentino Capsule

Are you the type of person who likes a story with their clothing? If yes, then look no further because our Italian cousins at Fresh have been busil...

Missing the World Cup already? Try these tees for size

Our pals at Italian retailer Fresh may not have had the opportunity to join in the footballing fun in Qatar, following the failure of their nation...

Fresh puts new Crescent Down Works collab through its paces

It’s so nice to see people you’ve worked with for a long time achieving great things. As Torino store Fresh celebrates another year of success and ...

Fresh combines with Crescent Down Works

Once again Fresh is leading the way with its collaborative work. Not content with their well-received fleeces and knitwear, plus ongoing work with...

Fresh Fleece for the Freeze

Ok, so we’ve already introduced you to these, but the weather is about to force them to the forefront fully. With that in mind, here are a few shot...

Fresh Releases Fleece and calls it Frida

Having got to know the guys from Fresh pretty well in recent years, I have always been slightly ashamed at my lack of foreign language skills and t...

Six of the Best – Nice Knitwear

As we all prepare for a winter of shivering, misery and poverty, what else can we do but look longingly at nice jumpers on the internet, then maybe...

Astorflex x Fresh Reinvigorates the Moccasin-Boot

Fresh’s latest interpretation of Astorflex’s Beenflex brings the brands together for an environmentally forward-thinking collaboration. It’s easy ...

Patagonia tees up Autumn

I sit here late at night in the semi-darkness, approaching the end of my annual family holiday, this year in the Canarian volcano island of Lanzaro...

Freshen up your feet with UK-Made New Balance M991

The challenges posed by extreme weather conditions more often than not find focus on footwear before other parts of the body. Of course in this re...

C.P. Company helps you be the best on the beach

C.P. Company appears to become stronger by the season. Without even taking into account their exhaustive 50th anniversary celebrations last year, ...

Summer just got serious – adidas Originals AS520 have landed at Fresh

A man of my advanced – and advancing – years cannot fail to be drawn to teutonic trainers as stylish as this. While the kids bounce about in brigh...

Baby Cord Shorts for the lads

We’re in the thick of the most likely time of year when us English reach for the nearest pair of shorts in our wardrobe and head out to rid ourselv...