Fresh News from Turin

Fresh x Universal Works: Wool Fleece Cardigan

For AW21 Universal Works have partnered with long-standing friends and Italian stockist, Fresh Torino.Having stocked the brand in their store since 2016, Fresh Torino have worked alongside the Univ...

The Best Things Come in Threes – Astorflex x Fresh Store

Having been to a couple of shoe factories in my time, I can confirm it’s a genuinely fascinating process to observe. I’m all for pretending not to care about such things usually, playing down my ob...

ASTORFLEX Collabs with Torino’s Fresh Store

  In the UK we’re dead proud of Clarks. It’s the final form of British shoemakers. I imagine the humble cobblers studiously measuring soles, stitching with dexterous attention and lovingly sniffi...

Fresh and La Paz tour Turin

Man, I really sure do love Italy. A few short years ago the most Italian place I’d been was a restaurant in Stockport where coincidentally Oi Polloi shot their Superga range recently. Since then t...

Fresh Store and La Paz Pair Up

  Fresh and La Paz have teamed up to create some exclusive product which celebrates the friendship between the Portugese brand and Turin’s finest. To mark this occasion, Fresh went for a wander ...

Serious Sebago for the Summer and Beyond

Founded shortly after the Second World War, Sebago is an American institution.   Having had a large hand in popularising the penny loafer, Sebago quickly grew in prominence as the U.S male sought ...

Universal Works Summer Shirt Sale

We’ve got a soft spot for David Keyte’s Universal Works. Growing up in the industrial North in the 70’s, he was exposed to workwear consistently, but he also saw how everyone around him – living f...

Portuguese Flannel at Fresh

The brainchild of the Magalhães brothers, Portuguese Flannel takes the rich and diverse history of its home country and weaves it into contemporary clothing. Taking inspiration from the sights, so...

Sale Selection at Fresh

Always here with the great graphics, Fresh have just stepped into sale and they’ve got Lawrence ‘Chunk’ Cohen to help them. While they may be nursing sore heads and throats today, they’re still her...

Smock of the Week? Uniform Bridge at Fresh

Those cool Koreans have done it again with their austere, understated interpretation of workwear and military wear this season. Perhaps the highlight of their range is this gorgeous smock, which c...