Fresh Store Torino

When you’re busy forging ahead with exciting new projects and innovative ideas it’s easy to lose track of the past, despite those experiences and memories being the very foundations upon which all new plans are made. Which is why we’ve chosen to celebrate our formative years by looking at the important roots that were laid back in time and out of which Fresh has blossomed. 

Fresh Equipment captures a rare moment in time, when co-founder Giulio first set his young eyes upon the majestic Mont-Saint-Michel monastery situated on the beautiful Normandy coastline. This life affirming memory of a happy family holiday became characterised by Giulio through the clothes he was wearing, specifically an appropriately themed nautical sweatshirt. Perhaps this is the exact moment where Giulio’s lifelong love affair with clothing began and thus also the first chapter in the Fresh story too.

Made with love and in a tribute to those special items of clothing that remain in our minds long after we’ve physically outgrown them, Fresh presents the ‘Sailing Against The Wind’ collection.