SHOP SPRING/SUMMER 25
NEW ARRIVALS
Made in Italy
FRESH PROJECTS
Designed in our home town of Turin and made by experts and artisans across several different regions of Italy, we’ve made some garments and accessories we’re incredibly proud of and we really hope that you’ll love them just as much as we do. With the aim of not losing an extremely valuable cultural heritage, our pieces are crafted in ethical and responsible environments, italian artisan workshops (small and medium-sized family-run businesses) by people who bring all their passion and knowledge. We produce superior-quality products at a slower, more humane pace, to reduce our impact and so that each piece is unique, cared for in every detail, at a fair price.
SAILING AGAINST THE WIND
Allowing childhood nostalgia to embrace contemporary style, these premium garments take their design cues from the type of nautical aesthetic that became synonymous with Mediterranean yachting clubs and marinas during the late 80s/early 90s.
FRESH AMETORA
When it comes to finding inspiration for the amazing products that we stock, the combined worlds of Ivy League and classic Americana have both been significant touchstones for us.
SPORTSWEAR ITALIANO
Some incredibly comfortable sweats lovingly crafted in Veneto region using recycled cotton before being garment dyed with a technique first perfected by the legendary Massimo Osti.
VIEW
SNEAKERS AT FRESH
A Staple of pretty much everyone’s wardrobe
What is it about sneakers that has made them so successful and popular? Why do we love to wear these shoes so much? Well, in a lot of cases, this is down to personal choice, but there do seem to be some universal reasons behind our love affair with sneakers. Here are some of the key reasons why we believe sneakers continue to endure in the world of fashion.
Vintage-inspired menswear
FRIZMWORKS
Frizm is a combination of the words "Freeze" and "Prism", and they lead the brand as a slogan. "Now we are going to freeze all prism colours in the world."
Established in 2010 in South Korea, FrizmWORKS is a brand that's fully engaged in fashion, making apparel full of detail and of a high quality at reasonable prices.
FINNISH COMFORT
KARHU
fresh news from turin
As we enter into the seriously sunny side of the Summer season our thoughts naturally turn towards luxurious headwear. And what could be more lavish sitting on top of your locks than this trio of s...
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When the weather is at its warmest nobody wants to wear tight fitting, constrictive clothing, whilst when the colder months start to creep in you want your garments to feel secure with everything i...
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Having recently introduced our Sailing Against the Wind theme in the form of a retro inspired sweatshirt design, we continue to expand on this theme with an exciting new range of products. Allowing...
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